FAQ's About National & Regional Print Yellow Pages Accounts
As one of the few Certified Marketing Representatives (CMRs) of the Local Search Association, we are authorized to represent advertisers who have significant Yellow Pages programs that require expert assistance. LSA requires that our clients meet certain qualifications, unlike local advertisers who must place their advertising with the myriad of publisher reps. Those qualifications, as they relate only to print advertising are as follows:
National Accounts
To Qualify for National Account status, your business is required to:
* Advertise in 20 or more directories.
* Advertise in 3 or more states.
* Advertise with 2 or more publishers.
* Spend 30% of your directory advertising expenditures outside of the state where most of your Yellow Pages advertising dollars are spent.
If your program exceeds these requirements, is on the threshold of meeting them, or if you are contemplating an aggressive new campaign or expanding program, please contact us!
Regional Accounts
Although your business may not meet the above qualifications for national account status, your program may be substantial, and may require our expertise to maximize its effectiveness. In certain cases, a business may qualify for our services as a "Regional" account. Each publisher has its own set of requirements for this classification. To research your qualifications under those guidelines, please contact us!
Other FAQ's
Internet Directory Programs
The National requirements shown at the left do not apply to Internet directory programs. If you have, or are planning a large scale program on YP.com, SuperPages.com, Dexknows.com, YellowBook.com, or others, we are the ones to administer them under our National programs. As one of the most experienced and dedicated CMRs in America, we provide our National advertisers with all tools necessary to make informed business decisions regarding their media purchases. And...it will still cost you less.
Direct Mail, Mobile Marketing, and Other Media Advertising and Branding Programs
We typically administer these programs exclusively for our directory advertising clients. However, we will evaluate the marketing requirements of other companies on an individual basis.
We make it a point to go that extra mile in all aspects of our business...from customer service, to media planning, to our reporting systems and comprehensive account organization. With most CMRs, you will never know what you are not getting. With AB Advertising you get it all...for free!
Franchise, Dealer, and Agent Organizations
Our CoBrand Media platform is designed for very large organizations and their franchise, dealer, and agent networks...from hundreds to thousands of potential advertising participants. Evaluation of a parent company's organization and advertising needs is performed exclusively at the executive level. If you are a franchisee, a dealer, or an agent who believes your organization might qualify for this revolutionary branding system, either refer those decision makers directly to us, or provide us with the appropriate executive introduction.
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AB Advertising
5152 Avenida Encinas, Suite 100
Carlsbad, California 92008
Toll Free: (800) 224-7687
Phone:
(760) 930-9000
info@Yellowpage-Advertising.com