AB Advertising Group began its climb as a point of purchase
advertising agency in 1976, with such national and international clients as
Arco, Chevron, Isuzu, McCulloch Chain Saws, and the Squirt Company to name
just a
few. One of our clients was struggling with their Yellow Pages program and
asked if we could help. They knew they could rely on us to administer the
very exacting, time consuming,
costly,
and specialized
tasks
associated
with
their program.
Finding that even the largest and most sophisticated corporations
and advertising agencies were not equipped to administer such specialized
programs, our agency found its industry niche.
Companies found that we could perform those tasks far better, with more technical
and
media-specific marketing expertise, and at considerable savings to their
firms. No longer
was it necessary to maintain contact with dozens of publishers and their
many local representatives. They now needed only a single directory media
contact. They saved time and money, and greatly improved their advertising
results ... it was a win-win situation.
We soon received accreditation as one of the first Certified Marketing
Representatives by what is now known as the Yellow Pages Association
or YPA. Now, nearly three decades later, our national Yellow Pages agency
is an
elite professional in this small segment of the advertising industry. |
Did we mention that we still manage our first client's advertising
and they steadily continue their growth? We like to believe that
we play a significant role in their success. The fact is, our client
retention
is the best in the industry, and for good
reason!
We simply
care more
than most about the success of our clients...
|
