Mobile Marketing Distributing Your Advertising Messages To Customers Through Existing Wireless Networks

Mobile Marketing

Mobile Marketing is on the Rise

With more than 230 million mobile users in the United States, mobile marketing is growing in use and effectiveness. By the 3rd quarter of 2011, smart phones are expected to be in the hands of half of the US mobile users. Mobile marketing is a growing medium, and may be an important part of your marketing mix in the future, depending upon your product(s) or service(s).

Since our goal at AB Advertising is to be considered "the" trusted marketing partner of all of our clients, mobile marketing has become part of that mix. Some of our primary mobile offerings include:

• Mobile display advertising

• Mobile Sweepstakes

• Mobile Search

Being as concerned about your success as you are is one of the many attributes that makes AB Advertising a special company to do business with. Whether our role is as your media specific Yellow Pages expert or your cross-media branding agency, you can be assured that we always act in your best interest. When you are successful, we will be successful too.

The Facts

• 91% of 18-29 year olds have a mobile phone and 38% of 35-54 year olds are mobile Internet users.

• 35% of Gen X-ers use their mobile phones for online search capabilities.

• Globally, over 2.3B people have smart phones…2X the number that use the Internet.

• Increased ownership of smart devices is driving growth in mobile web penetration.

• Of consumers polled 70% are considering a new mobile phone, and of those, 90% plan to buy a Smartphone.

• The mobile phone is "advertising's 3rd screen"…TV, PC, Mobile device…but it is the first screen many individuals turn to.

• The ability to consume, create and share more content than ever before translates into increased engagement on mobile devices. It also means enhanced opportunities for marketers to reach out to potential customers via mobile.

• Social networks are fast becoming the primary way mobile users exchange information.

• Social application usage grew 240% between April 2009 and April 2010.