As one of the few Certified Marketing Representatives of the Yellow Pages Association, we are authorized to represent advertisers who have significant Yellow Pages programs that require expert assistance. YPA requires that our clients meet certain qualifications, unlike local advertisers who must place their advertising with the myriad of publisher reps. Those qualifications, as they relate only to print advertising are as follows:

National Accounts

To Qualify for National Account status, your business is required to:

• Advertise in 20 or more directories.
• Advertise in 3 or more states.
• Advertise with 2 or more publishers.
• Spend 30% of your directory advertising expenditures outside of the state where most of your Yellow Pages advertising dollars are spent.

If your program exceeds these requirements, is on the threshold of meeting them, or if you are contemplating an aggressive new campaign or heavily expanding program, please contact us!

Regional Accounts

Although your business may not meet the above qualifications for national account status, your program may be substantial, and may require our expertise to maximize its effectiveness. In certain cases, a business may qualify for our services as a "Regional" account. Each publisher has its own set of requirements for this classification. To research your qualifications under those guidelines, please contact us!

Emerging Accounts

If your business doesn't currently meet standard account definitions as noted above, but you are definitely planning to aggressively grow your Yellow Pages program into one that will soon meet those qualifications, you may qualify as an "Emerging" account. We would be happy to discuss your plans and come up with a reliable strategy. Please contact us!