Welcome to our Research Library! Our company maintains a research library covering important studies and papers, heading reports, demographic information, etc., so that our clients can make informed and intelligent decisions regarding their directory programs. We offer a small sample of available reports here, provided with the permission of CRM Associates. These reports can be reprinted only with the express written permission of the author. Clients under contract have access to our complete knowledge base.

INDUSTRY REPORTS Benefits of a Combined Display and Space Ad Program CRM Associates has published a paper based on call measurement studies that suggest that advertisers benefit most from Yellow Pages when they use a combination of a display ad and a space ad to reach different sets of consumers. Read the report... The Hispanic Market and its Use of Yellow Pages The Hispanic market is both growing significantly, but also changing in nature over time. Yellow Pages strategies must address immediate challenges, but must also lay the foundation for reaching this important population group. Read the report... To Get The Business, You Must Answer the Phone In order for a business to realize the fullest value possible from the Yellow Pages, the business must effectively convert calls received from Yellow Pages users to sales. Read the report... 2005 Yellow Pages Metered Ad Study This report provides a summary of key results from the 2005 Yellow Pages Metered Ad Study. Perhaps the most significant observation from this year’s study is that average call volumes for both display and space ads remained strong, indicating that value to advertisers from Yellow Pages remains quite strong.  Read the report... Reports provided by permission from CRM Associates OTHER YELLOW PAGES INFO Top 300 Headings by Usage Each year, a ranking report is compiled showing the top 300 headings by usage. See it here... Top 300 Headings in Alphabetical Order Each year, a ranking report is compiled showing the top 300 headings by usage. This one lists them in alphabetical order. See it here... Yellow Pages Extends the Use of Other Media Review the chart... The Impact of Adding Color To Your Yellow Pages Program Review the report... The Benefits of a Multiple Display Ad Program- 2007 Review the report...